Why Baton Rouge
A Region on the Rise
With more than 850,000 residents across nine parishes, the Baton Rouge region is growing in scale, momentum, and opportunity. From downtown revitalization projects to new mixed-use developments and innovation corridors, this is a community evolving—without losing its authenticity.
Baton Rouge is more than a great place to do business—it’s a great place to live. Here, career opportunities, affordability, and Southern hospitality converge to create a region that’s as dynamic as it is welcoming. Whether you’re building a company or putting down roots, the Baton Rouge region offers a balance of work and life that’s hard to beat.
Louisiana State University Better in BTR
A Smart Move for Business & Talent
Companies succeed when people want to live where they work. The Baton Rouge region checks both boxes with:
- Affordable living and short commutes
- Diverse housing options—from walkable urban neighborhoods to waterfront living and countryside estates
- Top-ranked schools and nationally recognized higher education institutions, including LSU and Southern University
- A strong healthcare network, including major regional hospitals and specialized facilities
- Vibrant arts and culture, from live music and historic landmarks to a thriving culinary scene
- Access to nature with over 180 parks, a scenic riverfront, and weekend getaways just a short drive away
Key Advantages
Built to Grow, Ready to Compete
With certified sites, competitive costs, and access to a skilled, motivated workforce, our region is ready to meet your goals. Companies here benefit from world-class infrastructure, a skilled workforce, and a competitive business climate designed to support long-term growth.
Connected Infrastructure
Strategically located along the Mississippi River with direct access to ports, interstates, rail lines, and air service, companies can reach U.S. and global markets with ease.
Skilled Workforce
A regional workforce of over 415,000, supported by Louisiana State University, Southern University, and leading community and technical colleges, ensures access to top talent and customized training solutions.
Competitive Business Climate
The Baton Rouge MSA offers low operating costs, pro-business policies, and incentive programs that reward investment.
Strategic Sites and Buildings
More than 20+ certified development-ready sites and a robust inventory of available industrial and commercial properties ready for development.
Success Stories
“We’re a global business with local roots set firmly in the communities in which we live, work, and play. We’re excited to be growing our operations in the capital city of Louisiana and thank the local community and all the state and local leaders for their support in making this project possible.”
Bri Tye
Regional Director of Operations
Why Baton Rouge?
Explore the Region
Curious what life’s like in Greater Baton Rouge? Get a feel for the culture, cost of living, and opportunities in each parish.
Baton Rouge Mississippi River Levee Bike Path Greater Baton Rouge
Explore the Region
Curious what life’s like in Greater Baton Rouge? Get a feel for the culture, cost of living, and opportunities in each parish.
Let’s Work Together
Ready To Make Your Move?
Whether you’re expanding your business or launching your career, we’re here to help you get started.