Amazon is a global leader in e-commerce, cloud computing, logistics, and technology innovation. The company specializes in online retail, fulfillment services, artificial intelligence, and cloud infrastructure, serving customers worldwide.
When Amazon pursued a location for its new robotics fulfillment center, the company looked at the Baton Rouge area for its strategic location, strong workforce pipeline, and opportunities for redevelopment. In 2021, Amazon selected Baton Rouge, LA, for its $200 million state-of-the-art robotics fulfillment center, BTR1, strategically located at the former Cortana Mall site. This 3.4 million-square-foot facility, opened in August 2024, has become a cornerstone of economic revitalization in the region.
Since officially opening in August 2024, Amazon’s Baton Rouge Fulfillment Center has transformed into the company’s most advanced robotics facility, employing over 1,000 full-time jobs. At BTR1, cutting-edge robotics technology, including Hercules, Pegasus, and Robin robots, works alongside employees to efficiently move, sort, and ship tens of thousands of packages daily. The facility processes about 90,000 packages a day, scaling up to 300,000 during peak seasons like holidays and Prime Day. While the center does not ship directly to consumers, it plays a crucial role in Amazon’s regional logistics network, feeding packages to nearby sortation and delivery centers. The establishment of BTR1 has spurred significant economic activity in the surrounding area and serves as an anchor for the Florida Corridor Master Plan, a strategic initiative aimed at revitalizing one of Baton Rouge’s key commercial corridors.