BATON ROUGE, LA – The Greater Baton Rouge Economic Partnership today launched an expanded resources hub for Better in BTR, the open-source brand for Louisiana’s nine-parish Capital Region. The hub gives businesses, nonprofits, and community organizations one place to find free tools for using the brand, recruiting talent, and sharing what makes the Baton Rouge area a great place to live. Visit the resources hub at betterinbtr.com/resources.
“When people across the region tell the same story about what makes the Baton Rouge area great, it builds a shared sense of pride,” said The Partnership’s Senior Vice President of Marketing and Communications, Morgan Almeida. “That pride matters. Young professionals want to live somewhere they believe in, and a consistent community narrative helps us keep the talent we have and attract the talent we need. The resources hub gives every business and organization the tools to tell that story together.”
Resources available on the hub include:
- Brand Resources: Logo assets, usage guidelines, custom lockups, and voice and messaging guidance for bringing Better in BTR into an organization’s own brand.
- Marketing Resources: Social media templates and shareable Better in BTR videos.
- HR Toolkit: Guides to culture and entertainment, cost of living, neighborhoods, and networking, plus a BTR Snapshot of key regional facts. Each is available as a digital or print-ready PDF for recruiters to share with candidates and new hires.
- 225 Day Templates: Community examples, social media templates, swag suggestions, and guidance for hosting an event to celebrate BTR pride on February 25.
For organizations that want something made for them, the hub also outlines custom creative packages, including custom logo packages, social media takeovers, recruiting videos, window art installations, and a sponsored man-on-the-street social media interview series.
With 225 Day approaching on February 25, The Partnership encourages businesses and organizations to explore the hub’s 225 Day section and plan how they will take part.
Explore the resources at betterinbtr.com/resources. Questions about custom packages can be sent to info@betterinbtr.com.
About Better in BTR
Better in BTR is an open-source brand for Louisiana’s nine-parish Capital Region designed to build community pride and help attract and retain talent in the region. Through shared storytelling, it highlights the people, places, and experiences that make the Baton Rouge area a great place to live, work, and build a life. Businesses, organizations, and residents are invited to use and customize the brand to tell their own stories. Learn more at betterinbtr.com.
About the Greater Baton Rouge Economic Partnership
The Greater Baton Rouge Economic Partnership is the regional economic development organization for Louisiana’s nine-parish Capital Region. The Partnership’s mission is to accelerate economic opportunity and enhance the competitiveness and livability of the Baton Rouge area. Learn more at greaterbatonrouge.org.