BATON ROUGE, LA (March 3, 2026) – The Greater Baton Rouge Economic Partnership, in collaboration with Future Use of Energy in Louisiana (FUEL), Louisiana Economic Development (LED), and the Baton Rouge Area Foundation (BRAF), today announced Proof Works, a new advanced prototyping and commercialization hub designed to support hard-tech startups and emerging technology companies.
“Proof Works represents a deliberate step forward in diversifying the Capital Region’s economy,” said Lori Melancon, President & CEO, Greater Baton Rouge Economic Partnership. “For generations, our industrial base has powered opportunity here, and now we are building the infrastructure that ensures the next wave of innovation is created and scaled in our backyard. By supporting entrepreneurs in hard-tech and advanced prototyping, we are expanding what is possible in the 225, retaining top talent, and creating new pathways for high-wage, high-impact careers. This is about strengthening our economic foundation while empowering founders to build the future of industry right here at home.”
Proof Works is designed to support companies advancing technologies such as carbon capture, utilization, monitoring, and related industrial process innovations. LSU FUEL’s NSF-funded Regional Innovation Engine, which actively supports carbon technology commercialization and company formation, will provide many of the initial tenant companies. Proof Works is intended to serve as the physical commercialization home for this growing portfolio of ventures as they move from research and development into production and market deployment.
“Proof Works addresses the critical gap that exists between early-stage research and early prototype testing for carbon utilization technologies,” said Mike Mazzola, Executive Director, FUEL. “By establishing this infrastructure through a direct partnership with the state, we are creating a clear pathway for Louisiana companies to transition their innovations from the laboratory to the marketplace. This collaboration is essential for de-risking new technologies and ensuring that the growth of carbon management technology will be rooted in our state. We are proud to work alongside our state and regional partners to future-proof our economy and maintain our competitive edge in the global energy evolution.”
This project will transform an underutilized industrial property into a modern innovation facility designed to support the next generation of high-growth technology companies with a focus on Louisiana’s unique advantages in carbon management and industrial decarbonization. The facility will be housed at the former Tin Roof Brewery site along the Nicholson Drive corridor and will feature flexible workspace, prototyping labs, and programmatic support tailored to the needs of hard-tech startups.
“Proof Works will serve as a critical anchor for our most promising innovators, providing them with the resources and infrastructure necessary to scale their ventures right here in Louisiana,” said Chris Meyer, President & CEO, Baton Rouge Area Foundation. “Through this strategic partnership with the state and our regional partners, we are making a long-term investment in our local talent and ensuring that the next generation of industrial breakthroughs remains rooted in our own community, so they too can give back and be part of a virtuous cycle of expanding opportunity. We are proud to collaborate with the state to unlock this potential and build a more resilient and vibrant future for all our citizens.”
The project is advancing through a collaboration between the Greater Baton Rouge Economic Partnership, FUEL, LED, and BRAF. Site development funding provided through Louisiana Economic Development’s FastSites program, combined with federal investments already committed through the NSF-funded FUEL Regional Innovation Engine, has made the redevelopment of the former Tin Roof Brewery site possible and positioned Proof Works as a platform for carbon management and advanced industrial innovation.
“Louisiana is winning the race for the future of energy because we are investing in the physical assets that founders need,” said Josh Fleig, Chief Innovation Officer, Louisiana Economic Development. “Proof Works provides the labs, the tools, and the proximity to LSU that will turn the Capital Region into a magnet for hard-tech investment. We are building a permanent home for the next generation of Louisiana’s industrial titans.”
“This is an exciting chapter for entrepreneurship in the Baton Rouge area and Louisiana,” said Paul Barrial, Founding Director, Proof Works. “Our growing ecosystem will benefit not just from this new physical space, but also the cross-collaboration that it will enable. We look forward to welcoming founders to Proof Works soon.”
Proof Works serves as a critical physical link in the city’s growth, bridging the LSU campus with Downtown Baton Rouge. By anchoring this asset along Nicholson Drive, the project creates a continuous innovation corridor designed to catalyze private investment and improve regional connectivity. This strategic placement aligns with PlanBR III, the comprehensive master plan for Downtown Baton Rouge that serves as the primary framework for the city’s long-term urban revitalization. This integration ensures that university research is directly connected to the professional and commercial center of the city.
“This project is a powerful example of adaptive reuse done right,” said State Rep. Terry Landry Jr. (District 67). “We are taking a former industrial facility and reimagining it as a launchpad for Louisiana entrepreneurs — especially those building solutions in energy, materials, and hard technologies. The revitalization of the Nicholson corridor is critical to our district’s future, and this investment will attract talent, activate surrounding properties, and strengthen the innovation ecosystem linking our universities and the private sector.”
Proof Works has already secured commitments from several companies that plan to utilize the facility for product development, testing, and early prototyping. This project will be a shared environment where companies can collaborate as they scale operations, with the potential to grow into major employers offering high-paying jobs across engineering, manufacturing, data, and operations. Over time, the project is intended to attract follow-on private investment, retain technical talent, and generate long-term economic impact through scalable, technology-driven growth.
“This investment represents exactly the kind of forward-looking economic development Louisiana needs,” said State Sen. Larry Selders (District 14). “By creating new opportunities for Louisiana-based founders in the energy and advanced prototyping sectors, we are ensuring that the next generation of companies can start, scale, and stay right here at home.”
Companies interested in locating at Proof Works, as well as funders and partners interested in supporting the project, are encouraged to contact the Greater Baton Rouge Economic Partnership. Additional information, including the project vision and opportunities for engagement, will be shared at proofworks.la.
About the Greater Baton Rouge Economic Partnership
The Greater Baton Rouge Economic Partnership (formerly the Baton Rouge Area Chamber) is the regional economic development organization for Louisiana’s nine-parish Capital Region. The Partnership’s mission is to accelerate economic opportunity by building the talent pipeline, diversifying the region’s industry base, fueling growth across every parish, and enhancing the competitiveness and livability of the Baton Rouge area. Learn more at greaterbatonrouge.org.
About Future Use of Energy in Louisiana
Future Use of Energy in Louisiana (FUEL) positions the state as a global energy innovation leader through high-impact technology development and innovation that supports the energy industry in lowering carbon emissions. FUEL brings together a growing team of universities, community and technical colleges, state agencies, and industry and capital partners led by LSU. With the potential to receive up to $160 million in funding from the U.S. National Science Foundation through the NSF Regional Innovation Engines program and an additional $67.5 million from Louisiana Economic Development, FUEL advances our nation’s capacity for energy innovation through use-inspired research and development, workforce development, and technology commercialization. For more information, visit fuelouisiana.org.
About Louisiana Innovation
Louisiana Innovation (LA.IO) ensures that the state’s unique business and policy strengths support an ongoing tradition of Louisiana innovation. LA.IO exists to support and celebrate the work that is transforming local challenges into global-scale solutions. LA.IO is where bold thinking, ingenuity, and practical action meet to create meaningful impact. For more information, visit LA.IO.
About the Baton Rouge Area Foundation
Among the largest community foundations in the country, the Baton Rouge Area Foundation has sought to improve the quality of life in greater Baton Rouge and across south Louisiana since 1964. The Foundation pursues its mission by serving donors to build the assets that drive initiatives and solutions, supporting local nonprofits to ensure overall impact and sustainability, engaging community leaders to develop appropriate responses to emerging opportunities and challenges, and by partnering with others to leverage collective resources and create the capacity to be a stimulus of positive regional change. For more information, visit BRAF.org.
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